Weekly Analysis 2: The movie Bruno

Weekly Analysis 2:
The Universal Pictures Film Bruno
By
Amy Waid
Popular Culture
The new Universal Pictures film "Bruno" was highlighted in the
Columbus Dispatch this week as being a box office hit. The article called
it a “box office hit” (Germain, 2009) as it made over 14.4 million dollars
on it’s opening night. The film has been compared to the movie Borat, also
made by Baron Cohen, which made considerable money during the films life
span. It has been said the film lacks the “shelf life” that made Cohen’s
other movie such a hit.
The entire movie is based around an Austrian cloths fashionista
coming to America to become famous. Like the film Borat, it is set in
documentary style showing the different exploits the main character uses to
launch himself into the limelight. In keeping with Cohen’s movie style,
Bruno delivers a pretty good laugh out loud movie. As quoted from the
Columbus Dispatch article, “Bruno is well on its way to turning a profit
for Universal studios, with the movie exceeding the company’s expectations
both domestically and overseas” where Universal paid a whopping 42.5
million dollars for the right to distribute the film.
Of course, being as I like the type of humor Bruno offers, I will go
to see it when all the hype dies down. I’m not sure whether the movie will
top Borat in my eyes, but with the personality Baron Cohen portrays, I’m
sure it will be at least a partial hit in my book. I actually think that
this film relates more to popular culture now because of the character type
portrayed in the film itself. The general populace is going through quite
a conflict on the subject of gay rights including marriage and benefits so
quite possibly this may shed a little bit of humor on what has proven to be
an explosive subject.
References:
Germain, D. (2009 July 12). 'Bruno' sashays to box-office fame with $30.4M
. Columbus
Dispatch, Latest News Online.